Wednesday, September 17, 2008

Search Engine Terms

Adwords - This is the Pay Per Click advertising program offered by Google.

Adsense - Contextual advertising by Google. Website publishers earn a portion of the advertising revenue for placing Google sponsored links on their site.

Automated Submissions - Services that use a web based tool or software to submit sites to search engines, free for all pages, and directories. CM SEO does not recommend using these services, these submissions can be viewed by the receiving party as spam.

Directory - A directory is a method of organizing sites by category. Typically the directory structure is created and sites are reviewed and entered into the appropriate categories by humans. The two largest directories on the Internet are The Open Directory (ODP) and the Yahoo Directory.

Dmoz - Another name for ODP, Open Directory Project. The largest human edited directory on the Internet.

Hand Submissions - A service to develop appropriate titles and descriptions for submission to directories, search engines, and advertising sites. The submission is often unique for each directory, being sure to be compliant with all guidelines. CM SEO always offers hand submissions and has great success in getting relevant listings in appropriate directories.

Link Popularity - One of the early innovations by Google was the development of Page Rank, a numerical page ranking based on incoming links to a site. Further information on the original algorithm can be found at The Anatomy of a Large-Scale Hypertextual Web Search Engine. Link popularity is the process of developing incoming, outgoing, and reciprocal links for the purpose of increasing Page Rank.

Overture - This was the Pay Per Click advertising program offered by Yahoo. Renamed in early 2005 to Yahoo! Search Marketing.

Meta Tag - Information in the body of the html including description and keywords. These tags are often used by the search engines as part of their determination of placement and the description is often displayed in the results.

ODP - Open Directory Project - The largest human edited directory on the Internet. The Open Directory provides listings for free but only for qualified sites and because editors are volunteers, wait times can be lengthy.

Page Rank - See also Link Popularity. A numerical rating of a site developed by Google as part of it's algorithms for determining search engine listings. To view page rank requires installing the Google tool bar in your browser. Yahoo also utilizes Page Rank calculations.

PPC - Pay Per Click. This is an advertising option in which the advertiser has typically a small textual ad on a search engine site and pays only if a user clicks on the link in the ad.

PFI - Pay for Inclusion. This is a fee charged by a search engine to be spidered on a periodic basis to be included in the search engine results. Yahoo has a service that is a combination of PFI and PPC.

Search Engine Optimization - The process of fine tuning the content of a site along with the html and meta tags so that it is search engine friendly (and we hope people friendly at the same time).

Search Engine Optimizer - A Consultant the provides search engine optimization and Internet marketing services.

SEM - Search Engine Marketing - The process of marketing a site for improved search engine results, often including a combination of search engine optimization and paid advertising.

SEO - Search Engine Optimizer or Search Engine Optimization.

SEO Consultant - A SEO consultant specializes in web site promotion and visibility within the search engines.

SERP - Search Engine Results Page - This refers to the resulting listings that are shown when a keyword is searched upon.


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