Now Listings Being Updated Automatically In Google Places!

If your business is on Google Places, then the address and related information will be updated automatically with the information that Google will gather from users and “third parties/trusted sources.” This was announced by Google on the LatLong Blog recently and it stated that the update will be done automatically if they think that the information is more accurate and up to date than the Places Dashboard.

Google says,  

“We’re introducing a new process that helps streamline the way updates are made to potentially outdated or incorrect business listings. Previously, verified business listings would always reflect the information provided by its owner – even if we received data about an updated name, address, or hours of operation. But now, if a user provides new information about a business they know – or if our system identifies information from another source on the web that may be more recent than the data the business owner provided via Google Places – the organic listing will automatically be updated and the business owner will be sent an email notification about the change.”

Google has added that business owners can always log in to their Google Places account and make further edits, if the information provided in incorrect or incomplete. Also these updates will have no effect whatsoever on the online ads from business owners using AdWords or AdWords Express programs.

Why Was This Needed?

There was massive outrage globally when Google allowed users to update the information about a business listed on Google Place. This was a green signal for spammers, disgruntled customers or vengeful ex-employees to list the business as “closed”. Google was at the receiving end of quite some flak for this. However, it announced that it is working on a solution. And now has come up with the automatic update plan.

But Why Automatic Updates?

Google says that they cannot rely on business owners to continuously update their Google Places listing. That is why they use a network of other sources like partners, users and other authoritative sources to verify the details about a business, and if they deem fit, they update the details automatically. As Google says, "We recognize that amidst all the work that goes into running a successful enterprise, remembering to update their Google Places account may not always be top of mind. Oftentimes, a neighborhood local or a loyal customer is eager to help their favorite business update its online presence."

Are The Businesses Still Safe?

This question remains unanswered as, it is quite a possibility that the "trusted external sources" can be easily manipulated. Incorrect data about the business can still be implemented, leading to inaccurate details be updated automatically. However, if this can actually happen remains to be seen.

What do you think? Do leave your comments.

Source: http://www.pagetrafficbuzz.com/listings-updated-automatically-google-places/11701/

Now Get Real Time Reports With Google Analytics!

To begin with, Google Analytics will have a new look next week. Secondly, it will have a new set of reports called "Real Time." This was just announced by Google and the reports will be under the 'Dashboard' tab and will show you what’s happening on your site as it happens!

What Will The Real Time Reports Show?
According to Google, the Analytics Real Time will tell you-

• Number of Visits per minute
• Number of active visitors on the site per minute
• The Location of visitors
• Sources sending the traffic
• The Keywords that brought the visitors

The real time reports will have a lot to tell big websites or even blogs, as they see a lot of activity.

How Will The Real Time Reports Help You?
You can use these real time reports to-

• Measure social media impact: You can get an immediate insight into how your social media campaign is going. As Google said, “Whenever we put out a new blog post, we also send out a tweet. With Real-Time, I can see the immediate impact to my site traffic. For example, last week we posted about the latest episode of Web Analytics TV and also tweeted about the post. By campaign tagging the links we shared, we could see how much traffic each channel is driving to the blog as it happened. We could also see when we stopped receiving visits from the tweet, which helps know when to reengage.”
• Ad Campaign measurement: You can also use Real-Time to ensure that the campaign tracking is implemented in the right manner, just prior to launching a campaign. Real-Time reports tell you within minutes if the data you are getting in Google Analytics is actually what you want. This will let you verify the effectiveness of the ad, while rolling out your campaign.

These Real-Time reports are available in the new Analytics and are in the Dashboards tab. The Dashboard will soon be moved to the Home tab (remember the new interface being launched next week?). Google has also made it clear that Real-Time does not support profile filters.

When Will Real Time Be Out And Pick Up Speed:
According to Google, it is a one to two weeks wait before the complete roll out of Real Time reports. For those who want to sign up now can do it here.

Resource: http://www.pagetrafficbuzz.com/real-time-reports-google-analytics/11419/

New Designs For Yahoo’s Search Results Pages!

In a fresh attempt to better the Yahoo! Search experience by presenting the most relevant content in an organized manner, Yahoo has introduced newer designs for search results pages. According to Yahoo,“ We have been working to unify the search experiences across web, multimedia, and vertical search results pages with a design that is clean and intuitive.” 

And now they have implemented the the latest design changes across the search results pages. The changes are visible on web-image-videos-news-blogs, finance and sports search results pages. The main features of the pages are:

1. Clean Look- the look is clean and simple. So that you can easily find what you are looking for and not be distracted or confused.
2. Automatic Tabs- The pages now have easily accessible tabs that appear right below the Search box to provide the searcher with the relevant and specialized content they are searching for. 
3. Filters- There are filters on the left side of the results will help you sort results by time and related searches.

How The New Search Works:
These tabs are work on the basis of your query. So that you have an enhanced vertical search experience.  See the search results for Page Traffic Buzz for example:

The searches performed on the news search page will also include filters on the left for news sources, and the related videos to the search will be shown on the right side of the results.
The image search page has also got a facelift. This is how it will be different now:

• Facebook results will rule the roost. As the images from fan pages and public profiles will be displayed prominently.
• You will get the latest of pictures, that will be taken from even more Yahoo! content
• You will benefit from the better recommendations at the end of galleries

Below is an example of the Image search results page for the “Search Engine Optimization” query. This brings you the most relevant pictures on top and also gives an indication as to how long ago each was published. On the left hand side, you can see the Facebook option displayed prominently.

On the video search page, the search results for search engine optimization show videos from across various Yahoo! Properties. This is in addition in addition to the top web videos.

Google Releases The AdWords Editor Version 9.5 For Windows And Mac!

Google has announced the release of version 9.5 of its free desktop software for managing AdWords campaigns. This new version “supports Campaign Experiments, Location Extensions, and plenty of other features to boost your productivity while managing your AdWords campaigns.”

Campaign Experiment:

With the new 9.5 version users can now better administer their campaign experiments on the AdWords Editor. It also lets you apply and edit your experiment status, to a default maximum CPC or a maximum CPC bid multiplier. Also you can now both import and export these alternatives to be uploaded in CVS and XML.

Location Extensions:

This new version supports both the new and existing location extensions. You will now be able to create new location extensions for any address, modify the existing locations and also download or uploads data in CSV and XML manually.

Background Download:

An additional modification that ought to be a timesaver is the ability to download several of your large accounts in the background whilst you are working an another account.

Additionally, Google has also “improved revert functionality and streamlined Add Multiple Items workflow.”

Apart from the above major changes, for the full list of changes, check out Google’s release notes.

So, the next time you log into your AdWords Editor account you will be prompted to download this new version. You can now also download this 9.5 version from the Editor web site

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Source: www.pagetrafficbuzz.com/google-releases-adwords-editor-version-95-windows-mac/10246/